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- HostMilano 2025 will happen from 17 to 21 October in Milan, Italy, and can host the 2025 World Barista Championship.
- The 2023 version drew over 180,000 guests from 166 international locations, making it one of many world’s most necessary espresso, hospitality, and meals service commerce reveals.
- Tons of of espresso manufacturers will exhibit at this 12 months’s occasion, which may also host the 2025 World Latte Artwork Grading System Championship, Moka Problem, and the Gran Premio Delle Caffetteria Italiana competitors.
- Milan can also be residence to a few of Italy’s main specialty espresso outlets and roasters, together with Cafezal, Orsonero Espresso, and Ditta Artigianale.
Each two years, HostMilano – one of many world’s largest B2B hospitality commerce reveals – takes place in Milan, Italy. The 2025 occasion, scheduled to happen from 17 to 21 October, will likely be held on the Fiera Milano exhibition and commerce centre.
This 12 months, HostMilano will host the 2025 World Barista Championship. Different competitions on the occasion will embrace the 2025 World Latte Artwork Grading System Championship, Moka Problem, and the Gran Premio Delle Caffetteria Italiana competitors.
Many manufacturers may also organise their very own afterparties and unofficial occasions throughout the 5 days. Attendees may also have the chance to go to a few of Italy’s greatest specialty espresso outlets and roasters.
Learn on for the important espresso information to HostMilano.
Take a look at the PDG Occasions Calendar right here. We’ll proceed to replace the article as extra afterparties and occasions are introduced.
Which competitions will happen?
HostMilano will likely be held on the Fiera Milano exhibition centre, Strada Statale Sempione, 28, 20017 Rho Milan, Italy – simply outdoors the Rho Fieramilano metro station.
“It’s a world-class occasion of distinctive scale and affect, attracting an infinite international viewers,” says Ioannis Papadopoulos, the founder and CEO of IRM. “Host is the final word assembly level for the espresso and hospitality industries, the place hundreds of execs collect to find the most recent improvements shaping the way forward for our sector.
“We’re excited to showcase the spirit of Greek espresso tradition at sales space G55 in corridor 18, and exhibit how IRM is shaping the way forward for roasting.”
The occasion will function a number of competitions, together with the 2025 World Barista Championship, which marks its twenty fifth anniversary this 12 months.
Different notable championships at HostMilano embrace:
- World Latte Artwork Grading System Championship, which assesses baristas’ technical latte artwork abilities, in addition to their creativity and aptitude
- Gran Premio Delle Caffetteria Italiana – rivals have 13 minutes to organize two cappuccinos, two espressos, and two chilly espresso drinks, which comprise conventional Italian substances
- Moka Problem – rivals have ten minutes to brew and serve espresso in a three-cup moka pot
- Espresso Italiano Champion competitors held by the Istituto Espresso Italiano (IEI)
Why espresso occasions are so in style in Italy
Specialty espresso is an trade constructed on shut relationships and collaboration, so occasions and commerce reveals are a necessary a part of gross sales and advertising and marketing. Given its historic ties to espresso tradition, Italy is a well-liked vacation spot for main espresso expos.
In 2022, World of Espresso – one other main trade commerce present – occurred in Milan. Different espresso occasions hosted in Italy embrace SIGEP, Trieste Espresso Competition, and TriestEspresso Expo.
Each two years, HostMilano takes place in Milan, the second most populous metropolis in Italy, and attracts practically 200,000 guests from all over the world.
“As one of many greatest international hubs for espresso innovation, HostMilano gathers the world’s most forward-thinking manufacturers and professionals below one roof,” says Jan Adriaens, the CEO of Good Moose. “This 12 months, at sales space H32 in corridor 16, we are going to unveil upgrades to our automated milk steamers and provide an unique sneak peek at a brand-new prototype.”
The occasion is now in its forty fourth version, and is understood for showcasing the most recent improvements and applied sciences within the international espresso, hospitality, and meals and beverage industries.
“From the rise of vegan drinks to technological innovation in automation and the rising significance of sustainability, to not point out prospects’ rising consciousness of high quality, the beverage trade is present process main modifications,” says Tharyn Estevez, the Director of World Advertising and marketing at SEB Skilled Drinks. “Host displays these developments.
“On the SEB Skilled Beverage cubicles B48, B56, E47, and E55 in corridor 12, we are going to showcase 5 main manufacturers: WMF, Schaerer, Curtis, La San Marco, and Zummo, providing complete options for various beverage wants and enterprise fashions.”
HostMilano may also embrace Host Talks – Past The Cup and the Espresso Addition showcase, demonstrating key developments within the espresso trade.
“Attending occasions like HostMilano is necessary as a result of it connects us immediately with international trade leaders, decision-makers, and innovators within the foodservice sector,” says Keelan Hartnett, the Managing Director of Flo-Good. “It’s a possibility to showcase how our expertise revolutionises chilly beverage service – serving iced espresso or matcha in lower than six seconds – whereas constructing partnerships, discovering distributors, and gathering market insights.”
Afterparties and occasions
Quite a few firms and organisations will host their very own actions and occasions throughout HostMilano:
Thursday 16 October
- Official Bloom ebook launch at Ditta Artigianale (invitation-only VIP session from 5pm to 6pm and public aperitivo session till 8pm)
Friday 17 October
Saturday 18 October
Sunday 19 October
Wednesday 22 October
This record will likely be up to date as extra events are introduced.
Milan espresso store tour
Thought-about Italy’s vogue, design, and monetary capital, Milan blends historic structure, such because the Duomo Cathedral, with trendy developments.
The town can also be residence to a few of Italy’s greatest specialty espresso outlets and roasters, that are difficult conventional mindsets about high quality and flavour.
Carlos Eduardo Bitencourt, the founder and CEO of Cafezal (the primary specialty espresso roaster in Milan that operates six places within the metropolis), shares his suggestions:
Carlos additionally recommends Torrefazione Moka Hodeidah, a standard roaster named after one in all Yemen’s historic ports.
European Espresso Journey additionally recommends Bugan Espresso Lab, Nowhere Future Espresso Roasters, Altura Specialty Espresso, Bar Affori, Il Cafetero, Loste Cafe, Mascherpa, and Serra di quartiere.
The place to eat in Milan
The town’s meals scene is a mixture of conventional Lombardian delicacies, trendy wonderful eating, and vibrant aperitivo tradition. Meals & Wine’s record of the very best eating places contains:
- Ristorante Ratanà, providing a contemporary tackle Milanese delicacies
- Trendy wonderful eating restaurant Bu:r
- Capuano’s, serving conventional Napoli pizzas
- Michelin-starred Trattoria Trippa
- Ceresio 7, which features a terrace and swimming swimming pools
Carlos additionally recommends Da Martino, Giacomo Bistrot and Rosticceria, Mao Hunan Restaurant, and Osteria Lagrandissima.
What can we anticipate at HostMilano?
HostMilano is among the most influential and impactful B2B commerce reveals within the international hospitality and restaurant (HoReCa) sector. Following the easing of pandemic restrictions, the 2021 occasion drew a then-record 110,000 guests and featured 1,345 firms from throughout 144 international locations.
Within the years since, the occasion has continued to develop and is anticipated to attract near 200,000 guests from 17 to 21 October.
The occasion brings collectively hundreds of exhibitors from the espresso, tea, hospitality gear, and meals service industries. Many of those manufacturers showcase the most recent improvements in espresso store and roasting expertise.
“Certainly one of our highlights would be the IRM Micro, a world-first tabletop roasting machine with a capability from 50g to 2kg, constructed with the identical engineering requirements as our bigger machines,” says Ioannis. “We’re additionally one of many solely firms on the earth to supply a 30kg totally electrical roasting machine, a breakthrough that mixes large-scale capability with sustainability and effectivity.”
Automation can also be a spotlight of the expo, particularly as espresso store and roastery operators more and more flip to automated options for assist whereas navigating a turbulent market and rising prices.
“One other one in all our highlights would be the unveiling of a brand-new Good Moose prototype, once more developed with barista suggestions in thoughts,” says Jan. “We’ll actively ask guests for his or her perception, as our product improvements are at all times pushed by folks working behind and managing the bar, in addition to visiting the café as prospects.”
Given the dimensions and affect of Host, many manufacturers attempt to create memorable experiences at their cubicles, partaking with guests in new methods to construct lasting connections.
“Attendees can expertise immersive themed environments showcasing the mixed espresso and beverage experience of SEB Skilled Beverage and the WMF, Schaerer, Curtis, La San Marco, and Zummo manufacturers,” Tharyn says. “Genuine utility eventualities invite guests to locations the place folks get pleasure from a wide range of beverage creations, similar to an workplace, an Italian café, a resort, or a comfort retailer.
“On 19 October, we may also host the Espresso Italiano Champion competitors, organised by the Istituto Espresso Italiano, at our stand,” she provides.
Manufacturers may also companion at HostMilano, underscoring the collaborative nature of specialty espresso.
“At E39 in corridor 20, Flo-Good will companion with Origin Espresso, Blendsmiths, and Past the Bean, who will provide iced espresso, matcha, chocolate, teas, and flavourings,” Keelan says. “We’ll see continued development in chilly and purposeful drinks and wellness-driven choices, reflecting client demand for selection, well being, and comfort.”
HostMilano is among the most necessary occasions within the espresso trade. Alongside the commerce present, competitions, and afterparties, attendees will be capable of expertise town’s rising specialty espresso scene.
If you’re taking part within the expo in any capability, be sure that to register and ebook any actions prematurely of your attendance.
To be taught extra about WoC Geneva, go to the web site.
Picture credit: HostMilano, Specialty Espresso Affiliation, Cafezal, IRM, Anna Fedyk, WMF, Flo-Good
Good Day by day Grind
Please be aware: IRM, Good Moose, WMF, and Flo-Good are sponsors of Good Day by day Grind.
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